HBO NOW gift cards are only valid towards the HBO NOW Service in the Service Area. You must become a new HBO NOW subscriber or have an existing HBO NOW Gift Card subscription with HBO, in order to redeem a gift card. Your enrollment in an HBO NOW subscription is subject to your acceptance of the HBO NOW Privacy Policy and Terms of Use.

The value of the HBO NOW gift card cannot be added to an HBO NOW account that is currently billed through HBO or a third party subscription provider that is authorized to distribute the HBO NOW Service. If you have an active HBO NOW subscription, you will need to allow that subscription to expire and then redeem your HBO NOW gift card with HBO.

To redeem the HBO NOW gift card, go to, and enter the card's PIN number along with your State or Territory and ZIP code. If you are a new subscriber, you will then need to create an HBO NOW account or if you are a returning Gift Card subscriber, you will need to sign in to your HBO NOW account. Upon redemption, and HBO's processing of your request, the entire value of the card will be credited to your eligible HBO NOW account, entitling you to a single period of access to the HBO NOW Service that corresponds to the value of the gift card. You may add multiple gift cards to your HBO NOW account. When the value of the gift card is fully depleted, the corresponding period of access to the HBO NOW Service will terminate unless a valid payment method is provided. Applicable taxes may apply.

HBO NOW gift cards are not refundable or redeemable for cash, except where required by law. HBO NOW gift cards cannot be reloaded or resold. HBO is not responsible for lost, stolen or unauthorized use of gift cards. HBO NOW gift cards do not expire and are not subject to dormancy, inactivity or maintenance fees.

Use of the HBO NOW gift cards in connection with any advertising, marketing or promotion or in any manner to suggest or imply that any person, product or service is associated with or sponsored by HBO is expressly prohibited, without HBO's prior written consent.

Subject to compliance with applicable law, HBO may modify any of the terms governing your use of the HBO NOW gift cards at any time, in its sole discretion. The most current version of the HBO NOW gift card terms will be published on this website and will supersede all prior versions of the gift card terms.

Your use of the HBO NOW gift card constitutes acceptance to these terms.